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Best Email Marketing Can You Embed A Video In Constant Contact Review 2022

OVERVIEW

Super Simple Email Marketing, or Is It TooSimple?

Constant Contact, like many services in the email marketing space, will tell you that it's the best. Heck, it's not just the best; it's supposed to be the onlyitem you'll need to market your product and services through email, SMS, and possibly social networks.

Can You Embed A Video In Constant Contact

Can You Embed A Video In Constant Contact

And with budget friendly strategiesthat consist of marketing projects, landing pages, and more, how could it fail? Well … that's a little a story.It's a roller coaster flight of functions that are terrific and extremely simple to utilize, features that are straight-out missing out on, and then there was that time I got my account momentarily prohibited. And you understand what? That was one of the highlights of my experience!

No, really, it was an advantage, and a point in Constant Contact's favor. I'll discuss whatever.

See, I went undercover to figure out simply how great (or not) the service would turn out to be. If you wish to know whether Constant Contact has the exact functions you need for yourcompany or if you ‘d be much better off with among the other top email marketing services, this is the location to find out.

The brief response? It's pretty good for newbies.

What about the rest people? Well, let's see.

Can You Embed A Video In Constant Contact

The Good, the Bad, and the Missing (Features) I can't fault Constant Contact for its basic ease of use. I mean, sure, you'll require to comprehend the fundamental principles of e-mail marketing to get your cash's worth out of the platform, but that's real for all of them.

However this specific platform sticks out by having good standard tutorials constructed into the interface, and the interface itself is extremely stylish. I sometimes get irritated by page and email builders feeling sluggish and cumbersome, even on my video gaming rig. Not so here.

When it actually does what you desire, Constant Contact is an outright pleasure to use.It's just the odd missing thing that'll throw you off. It's like a hamburger that's absolutely incredible, but where in God's name are the pickles and the custom automation workflows? That's what I ‘d like to understand.

Yep, this platform is missing a few of the more advanced functions we've pertained to expect thanks to the competition. Here's what I indicate:

Email Campaigns, Templates, and Personalization

Email projects are kept reasonably easy, and honestly a little bit limited. The Email plan permits you to send emails to up to 10,000 contacts, and the Email Plus strategy will let you send emails to 50,000. And there does not appear to be a choice for anybody with a bigger contact list.

The Email Plus strategy likewise provides access to things like individualized pop-up forms, RSVP types, polls, discount coupons, online donations, personalized email content, and more.

After you send any campaign, sharing that very same email/newsletter on social media is simply a matter of clicking a button that appears as soon as you've sent out the e-mail out usually. You can share your content on Facebook (Business Pages just), Instagram (Businesses just), LinkedIn, and Twitter.

You can likewise technically send a project by means of SMS, but those are totally different campaigns. And technically, you ‘d be sending them through a separate service called EZtexting. It seems that Constant Contact has a service deal with EZTexting to handle that side of the service.

The e-mail campaign design templates are perfectly respectable. Okay, a few of them feel a teensy bit outdated, but they are generally clean, contemporary, and attractive.Besides, there are over 300 of them, so you have options. Do not wish to utilize a pre-built design template? There are a number of that allow you to begin with skeleton structures, or even totally from scratch so you can flex your e-mail style abilities.

These design templates are all searchable and categorized by tags like “Holiday” (e.g. “See Our Christmas Deals”), “Newsletter,” or” Greeting” ( e.g. “Welcome to Our Mailing List”). They're all mobile-responsive, which is kind of essential. A lot more people are using smart devices than any other sort of calculating device these days.

And heck, when I'm not working on my desktop, my other desktop, or my laptop computer, even I'mon my phone. That's why they get me to compose these evaluations for a living.

The actual e-mail builder/editor is quite good. It's got all of the standard functions you ‘d want: dragging and dropping, predefined content blocks to assist you lay out your text and images, good typeface choice, basic color personalization, all of that great stuff. You need to publish your own images, though. There's no stock library to speak of.

Okay, a stock picture library isn't strictly essential, but it's a nice-to-have, you understand?

RTL language assistance (for languages like Arabic and Hebrew) would also be great, but is also lacking.

Speaking of nice-to-haves, you can also throw a bunch of bonus into your email design (on the Email Plus strategy), including products from your Shopify or WooCommerce shop, events from Eventbrite, the aforementioned polls and RSVP types, and more.

Now, confession time. I grabbed my next screenshot from the Constant Contact help center, since I managed to screenshot almost every feature other thanthe editor. And I can't get another one because my account is canceled. [Bad customer, bad!]
Constant Contact's email campaign editor

Can You Embed A Video In Constant Contact

Simple, useful material obstructs make structure e-mails simple. You can likewise (and we're still on on the Email Plus prepare here) personalize your e-mails to individual contacts with variables. For example, the subject and welcoming can state, “Dear Darla” instead of, “Hello there valued customer. So valued. Much worth certainly.”

You can also use these variables to put in any of the consumer's info, like their address, telephone number, birthday, or anything else you can think of. Last but not least, there vary for youraccount, such as your own name, address, sites, e-mail, and so on. It's all quite beneficial for automated campaigns, and for doing things like confirming a client's contact info.

What you can'tdo, and this is a pretty big oversight, is “vibrant content display screen” based upon consumer information. For example, if you wished to reveal an unique message to one set of users (e.g. all the Steves), and a different message to another set (e.g. all the Darlas) in the very same email, some platforms will let you do that. On Constant Contact, you ‘d need to create completely separate lists of all the Steves and all the Darlas, and send each list a various e-mail.

GetResponse and Sendinblue would both let you do this much more easily.

Another feature that's insufficient is A/B screening. Now what's that? Well, let's state you wish to send an e-mail campaign to all of your contacts, but you want to send out 2 various variations to see which one carries out better.

Let's state you're trying out a “Buy Now” button that's big and blue, and another that's little and red. A/B screening would permit you to send out the style with the huge blue button to half your users, and the red to the other half. Then, your analytics and statistics would inform you the number of more individuals clicked one button style over the other.

Now, Constant Contact does have A/B screening, however it's really minimal. All you can do is guinea pig lines versus each other. But if you wanted to test 2 various versions of e-mails, either in regards to content or style, that's not an alternative.

A/B testing is among the big manner ins which companies measure the efficiency of design and phrasing changes in e-mail marketing, so to (mainly) not have the alternative is discouraging, and it's downright odd for any major e-mail marketing platform to limit your screening options in this way. Just about all the top e-mail marketing services give you more versatility.

Mailing Lists and Segmentation

Fortunately, developing and handling your newsletter is fairly basic on Constant Contact. You can produce web types that are easily embeddable in any websites to gather e-mail addresses. If you currently have a bunch of emails to deal with, you can import them by copying and pasting them, or publishing a file. Lastly, you can manually go into contacts yourself.

Note: supported files consist of Microsoft Excel files (. xls,. xlsx),. csv files,. vcf, and even comma-separated text files.

My experience was smooth and easy. If you have the information available, you can also easily import complete names, addresses, age, gender, and basically anything else you can think of.
Constant Contact's email address importer

I primarily stayed with email addresses for my tests, but you can import as much info as you want. You can search and arrange through your contacts by email, status (subscribed or not), source, date added, job title, business name, and area. If you require to discover contacts by more advanced requirements, there is a sophisticated search feature to assist you out. You can even tag contacts to make them much easier to find in the search.

Now let's say you've done an advanced search for all of your contacts who have actually clicked on a link in your e-mails in the past 6 months, are subscribed to your “elegant kilts” mailing list, and live beyond Scotland. What if you could have a dynamically upgraded list of those particular people to act on, so you don't have to do a brand-new search each time?

Well, you can. That's called division, and it's the foundation of many ad campaign. Excellent news– segmentation is present and quite efficient in Constant Contact.You can produce a filter based upon what you understand about your customers, and go.
Constant Contact's segmentation interface

Can You Embed A Video In Constant Contact

The division filter interface is quite easy, and can incorporate with Shopify, eBay, etc. I wish to define that you can likewise sector your contacts by engagement. That is, you can arrange contacts by the people who have actually engaged with your e-mails a lot, just a little, or not at all. THis assists you to identify those possible consumers who have the most assure.There are no suppression lists; the function is simply missing out on. This is sad, and Constant Contact ought tohave them.See, suppression lists are a helpful little thing. They're lists of individuals that you do not, under any circumstances, wish to send e-mail to. The most typical use for these lists is to keep you from mistakenly sending more mail to people who have already unsubscribed. In some nations, that's a matter of law, so it's worth paying attention to.The good news is, Constant Contact has a manual block list you can utilize to block people forever. You definitely do need that, and it's there.

Landing Pages

Landing pages are great for when you wish to truly sell somebody on a specific services or product in one go.

Constant Contact's landing page is good, but like the automation, it's rather incomplete. Let's see, how do I put this? There were 5 design templates. Yep, just 5. There are no absolutely nos missing from that number.
Constant Contact's landing page templates

To be reasonable, the 3 landing page design templates that aren't blank appearance fine.

That stated, the templates are responsive, and of equivalent quality to the e-mail design templates. The landing page editor is comparable as well. In reality, it's nearly precisely the same, minus the Shopify combination and whatnot

the landing page editor

Constant Contact's landing page editor looks and works nearly exactly like the email editor. It's not a bad feature, as such. If you have all of your material ready to go, there's no reason you couldn't get a page up and running in 10 minutes or less. However it needs more work, and more templates to start people off with. The drop from 300+ design templates to a whopping 5 is rather steep.It also needs assistance for customized domains (e.g. yourwebsite.com). Yeah, your landing pages won't even appear under your website's domain, and that can be a genuine hit to your SEO. Also your email's deliverability, as it; s better if links in your emails return to your own domain.

 

Automation

Automation is an amazing function that Constant Contact just sort of has. See, automation is incredible for creating processes like, “If a consumer register for deals, send them a welcome e-mail. Wait six months, then send them a survey to ask if they like our deals. Wait a year, then ask if they ‘d advise us to a friend.”

It's an useful feature to lots of, and plenty of email marketing platforms will provide you a way to link marketing campaigns and user interaction to make a system that you barely need to keep an eye on.

Nevertheless, Constant Contact does not allow you to develop your own automation workflows. It simply gives you three main alternatives:
the automated email options

  • These are the only automatic e-mail options you get with Constant Contact. An automated welcome e-mail (for when users register)Birthday emails (a very effective marketing strategy)
  • Anniversary emails. No, not the customer's anniversary with their spouse, partner, or little animal. Their anniversary of signing up for your marketing emails. Because that's a thing.

Now technically, you canalso send “Why don't you come back and purchase stuff?” emails if someone leaves the shopping cart on your site abandoned, but that function just appears to be readily available if you're using Shopify, or if you use Constant Contact's own online shop contractor.

Oh, and there's no autoresponder option for people who send out e-mails to you, either. In other words, automation ispresent, but it's really minimal. I'm glad it's there, but I want to [insert divine being here] that there was more.

Can You Embed A Video In Constant Contact

Additional Features

On top of everything else, Constant Contact has its own website contractor, and an online shop builder too.I didn't look too closely at these features, as they're far beyond the scope of this evaluation, however it ought to be kept in mind that they exist.

You get limitless file storage (within reason), website analytics, blogging functions, and more on the website home builder. The store home builder uses limitless item sales, assistance for both digital and physical products, inventory and tax management, discount coupons and discount rates … The usual functions you ‘d need.

Constant Contact has an occasion management tool,which allows you to keep track of user registration for online events. We're discussing things like webinars, classes, workshops, item presentations, and more.

You can, obviously, established a landing page for occasion registration, collect information on your visitors, and monitor who has voucher codes. Everything. You can even accept payments right there on the sign-up page, if you desire it to be that sort of event.

Last But Not Least, Constant Contact can integrate itself with a heapof other services,not simply Shopify, WooCommerce, or eBay. You can utilize practically any analytics platform, the DonorPerfect fundraising software application, BigCommerce, and a whole lot more. Plus, you can use Zapier to link Constant Contact to just about anything on the Internet, for a tremendous 3300+ total third-party combinations.

That number is actually sort of nuts.
Constant Contact's integrations marketplace Constant Contact has so
lots of integrations, it requires an entire market. All in all, the functions that Constant Contact does haveare great, and a pleasure to utilize in general. But there's so much that's essentially missing, I was a bit dissatisfied.

DELIVERABILITY

Constant Contact Takes Spam Pretty Seriously, however Is Still Missing Some Important Features

So here's the deal. You desire your emails to go through to your contacts' e-mail servers, and hopefully not get marked as spam, right? This is the perfect outcome for your service, and hopefully perfect for your pleased customers too.

There are services out there that will test an email marketing service and state that its deliverability rating is, let's say, 90%. Well, the problem is that those numbers are highly unreliable, due to the fact that there are just too many elements involved. You can't easily test for everything that may impact an email's delivery, unless you have admin-level access to the server that's sending it, the server that's getting it, and possibly every other server along the way.

In other words, what we do is just this: we test what we can. We take a look at a few basic aspects that make a huge distinction in your email's deliverability,and make the best judgement we can based upon the details readily available.

To begin with is DKIM, which is generally an authentication system that uses file encryption to tell e-mail providers, “this e-mail came directly from the initial server, and was not tampered with in any method.” Naturally, e-mail services all over the world are more likely to trust messages that have DKIM authentication allowed.

Constant Contact has DKIM authentication, and has a basic guide you can follow to get it establish, as (partially) seen here:
Constant Contact's DKIM setup guide You can authenticate your e-mail or your own domain name via Constant Contact. Next, we look at the spam policy. Constant Contact's policy is in fact rather rigorous. If more than 0.1 % of your emails get marked as spam, your contact lists and your whole account can come under review. The anti-spam crew is quite hands-on about this whole thing.Extremely hands-on, in fact. One of the tests I run includes publishing the e-mail addresses of recognized spammers, to see if they'll get flagged. The perfect result is that these spammy e-mail addresses just don't get imported, and you (the user) get a mistake message to that impact.

Constant Contact did not avoid import of spammy addresses, however about half an hour later, my account came under evaluation.I was sent out an email informing me my account was more or less in problem, and I needed to call tech support to get whatever straightened out.So I called, and it ends up that suspicious email addresses do get immediately shadow-banned. As in, they get flagged, and you do not find out about it until your account gets evaluated.

They do this to make people contact, since plenty of their users tend to publish these e-mail addresses from lists they bought, and they don't necessarily know any better.So I needed to explain myself a bit, but everything exercised in the end. Although it's not the method I choose to do things (which would honestly include less human interaction), I haveto give the support team points for taking on an instructional function.Next, we take a look at affiliate marketing.

If you utilize your emails to promote affiliate programs, is Constant Contact going to enable that? Brief answer?
No.
Reports from other users say their accounts get flagged when they attempt to participate in any affiliate marketing via email projects, and even recruit affiliates for their own projects.

Now, if you're not an affiliate marketer yourself, this can be a good idea. It indicates that spammy affiliate marketing emails will not be connected with Constant Contact, and thus your e-mails on the service are most likely to be relied on.Next, you may want to get a dedicated IP address for your emails. Simply put, if your email comes from the same IP address as a spammer, the entire IP address might get flagged for Spam. That would keep your e-mails from going through too.Buuut you can't get it here.

While Constant Contact does have its own known and relied on IP addresses, you can not purchase one for your e-mail projects specifically. It's not a total deal breaker, however it is a pity. Every company must preferably have an IP address for its own emails, at some time. It can be sort of pricey however, so it; s not an overall deal-breaker.In the tests I ran, I never ever had a problem with my e-mails making it through.

SUPPORT

The Support Team Is Mostly Fantastic

There are 3 main methods to contact support, and a couple of extra assistance channels to try if those don't work. The “big 3” would be phone support, live chat, and excellent old e-mail (sent through a type on the site).

Users who want to take their problems public can constantly tweet at the Constant Contact Twitter account (Yes, that's a listed assistance channel on the website), and there's a community online forum. A whole-assed, relatively dynamic community forum. Guy, that feels like a blast from the past.

Last but not least, there's likewise a relatively substantial knowledge base, which has a lotof tutorials covering every major function. Okay, I didn't discover whateverI required in there, however I found most of it. Truthfully, always examine the understanding base initially. It saves time for everyone.

For the talking-to-people support, I stayed with the main support channels for the sake of simplicity, and here's how it went: Pretty well.

Live Chat

I asked if there was any method to A/B test actual e-mail content and styles. I got an instant response,and well. You know. You can't. Still, the real interaction was quick and gave me the answer I required, which is what the assistance group gets graded on.

my chat interaction with Constant Contact

Prompt and helpful, even if the answer was disappointing. Phone Support Next, I got in touch with phone support, and asked if I might blast out my email campaigns through SMS and social networks at the very same time as email heads out. I got in touch with an educated, enjoyable representative immediately, and got my answer.

It fasted and painless, as far as call go.I do not much like calling customer service.The answer: Like I said quite far above, social networks takes an additional button click as soon as your main email project is sent out. And SMS campaigns have to be done independently.

Email

The email assistance was a little disappointing, to be honest.

Specifically, I inquired about assistance for right-to-left languages like Arabic and so on. Well, I had to find the info elsewhere, because the tech representative in this case completely misinterpreted my concern. Oh, and I needed to wait nearly 20 hours to get a reaction.

the support email from Constant Contact

4.3 PRICESYou Could Get More for Your Dollar Elsewhere Constant Contact's costs are by no methods outrageous, however they do notprecisely inspire me either.

Don't get me incorrect: in terms of large numbers, Constant Contact has pretty darneddecent strategies.The most affordable plan, Email, offers a mailing list size of 10,000 for AU$ 13.41 per month, and that's not bad.

Include on 3 user accounts(so your marketing group can work together), and a whole bunch of features(like the website builder) for which other platforms would make you pay extra, and you have a sweet deal on paper. The Email Plus plan isn't that far more expensive either.

But when I make these estimations, I am forced to weigh the inclusion of lots of functions versus the quality of those very same features. While some are quite good, others are(asdiscussed above) missing out on or incomplete.

So while you may pay more elsewhere for those exact same functions, the features will … you know … exist .That said, if Constant Contact maintains its pricing strategy while working to enhance the actual features, it will be among the greatest names in e-mail marketing.

Someday. For now, I ‘d highly suggest that– prior to you devote to anything– you take advantage of the company's very first month totally free policy. And if you do invest money, well, there is also a 30-day cash back assurance.

That warranty doesn't cover services like custom design, marketing managers, Facebook Lead ads … essentially anything that's not directly tied to email marketing. As long as you stay with standard performance, you can get all of your refundwhen you require to. And if you wish to know more about the specifics, and I indicate, get genuine particular, we've put together a comprehensive breakdown of Constant Contact's rates strategies for your reading enjoyment. You're welcome