Help grow your website with Constant Contact email marketing

Best Email Marketing Constant Contact Spf Review 2022


Super Simple Email Marketing, or Is It TooSimple?

Constant Contact, like a lot of services in the email marketing space, will tell you that it's the best. Heck, it's not simply the very best; it's expected to be the onlyitem you'll require to market your product and services through email, SMS, and perhaps social networks.

Constant Contact Spf

Constant Contact Spf

And with economical plansthat consist of marketing projects, landing pages, and more, how could it go wrong? Well … that's a little a story.It's a roller coaster trip of functions that are terrific and extremely easy to utilize, functions that are straight-out missing, and then there was that time I got my account momentarily banned. And you know what? That was one of the highlights of my experience!

No, truly, it was a good idea, and a point in Constant Contact's favor. I'll explain everything.

See, I went undercover to figure out simply how great (or not) the service would turn out to be. If you need to know whether Constant Contact has the specific functions you require for yourcompany or if you ‘d be much better off with among the other top email marketing services, this is the location to learn.

The short answer? It's pretty good for novices.

What about the rest people? Well, let's see.

Constant Contact Spf

The Good, the Bad, and the Missing (Features) I can't fault Constant Contact for its basic ease of usage. I imply, sure, you'll require to comprehend the fundamental concepts of e-mail marketing to get your money's worth out of the platform, however that's real for all of them.

But this particular platform stands apart by having decent standard tutorials developed into the interface, and the interface itself is extremely stylish. I sometimes get irritated by page and email contractors feeling sluggish and clunky, even on my gaming rig. Not so here.

When it in fact does what you desire, Constant Contact is an absolute satisfaction to utilize.It's simply the odd missing thing that'll toss you off. It's like a burger that's absolutely incredible, however where in God's name are the pickles and the custom-made automation workflows? That's what I ‘d like to know.

Yep, this platform is missing out on some of the advanced functions we've concerned expect thanks to the competition. Here's what I imply:

Email Campaigns, Templates, and Personalization

Email projects are kept reasonably easy, and truthfully a bit minimal. The Email plan enables you to send emails to up to 10,000 contacts, and the Email Plus strategy will let you send e-mails to 50,000. And there doesn't appear to be an option for anybody with a larger contact list.

The Email Plus strategy also provides access to things like personalized pop-up kinds, RSVP kinds, polls, discount coupons, online donations, individualized e-mail material, and more.

After you send any campaign, sharing that same email/newsletter on social media is simply a matter of clicking a button that shows up once you've sent the email out usually. You can share your material on Facebook (Business Pages just), Instagram (Businesses only), LinkedIn, and Twitter.

You can also technically send a campaign via SMS, but those are entirely separate projects. And technically, you ‘d be sending them through a separate service called EZtexting. It appears that Constant Contact has a company deal with EZTexting to handle that side of the service.

The email campaign templates are completely respectable. Okay, a few of them feel a teensy bit outdated, however they are typically clean, contemporary, and good-looking.Besides, there are over 300 of them, so you have choices. Don't wish to use a pre-built design template? There are numerous that enable you to begin with skeleton frameworks, or perhaps completely from scratch so you can flex your e-mail design skills.

These design templates are all searchable and categorized by tags like “Holiday” (e.g. “See Our Christmas Deals”), “Newsletter,” or” Greeting” ( e.g. “Welcome to Our Mailing List”). They're all mobile-responsive, which is kind of crucial. A lot more people are utilizing mobile phones than any other sort of calculating gadget nowadays.

And heck, when I'm not working on my desktop, my other desktop, or my laptop, even I'mon my phone. That's why they get me to write these reviews for a living.

The real email builder/editor is quite decent. It's got all of the standard functions you ‘d want: dragging and dropping, predefined content obstructs to help you set out your text and images, decent font style selection, easy color customization, all of that excellent stuff. You have to submit your own images, though. There's no stock library to speak of.

Okay, a stock image library isn't strictly essential, but it's a nice-to-have, you understand?

RTL language assistance (for languages like Arabic and Hebrew) would likewise be great, however is likewise lacking.

Mentioning nice-to-haves, you can likewise toss a lot of additionals into your e-mail design (on the Email Plus strategy), consisting of products from your Shopify or WooCommerce shop, occasions from Eventbrite, the previously mentioned surveys and RSVP types, and more.

Now, confession time. I grabbed my next screenshot from the Constant Contact assistance center, due to the fact that I handled to screenshot practically every feature other thanthe editor. And I can't get another one since my account is canceled. [Bad customer, bad!]
Constant Contact's email campaign editor

Constant Contact Spf

Simple, beneficial material blocks make structure e-mails easy. You can also (and we're still on on the Email Plus prepare here) personalize your e-mails to individual contacts with variables. For example, the subject and greeting can state, “Dear Darla” instead of, “Hello there valued consumer. So valued. Much worth undoubtedly.”

You can also utilize these variables to put in any of the client's information, like their address, phone number, birthday, or anything else you can think of. Finally, there are variables for youraccount, such as your own name, address, sites, e-mail, and so on. It's all pretty useful for automated projects, and for doing things like validating a customer's contact details.

What you can'tdo, and this is a quite huge oversight, is “vibrant content display screen” based on consumer details. For example, if you wanted to show a special message to one set of users (e.g. all the Steves), and a various message to another set (e.g. all the Darlas) in the very same email, some platforms will let you do that. On Constant Contact, you ‘d have to produce totally different lists of all the Steves and all the Darlas, and send out each list a different e-mail.

GetResponse and Sendinblue would both let you do this much more quickly.

Another feature that's incomplete is A/B screening. Now what's that? Well, let's state you want to send an e-mail campaign to all of your contacts, however you want to send out 2 different variations to see which one carries out much better.

Let's state you're trying a “Buy Now” button that's big and blue, and another that's small and red. A/B testing would permit you to send out the style with the big blue button to half your users, and the red to the other half. Then, your analytics and stats would tell you how many more individuals clicked one button design over the other.

Now, Constant Contact does have A/B testing, but it's really limited. All you can do is test subject lines versus each other. However if you wanted to check two various versions of emails, either in terms of content or style, that's not a choice.

A/B testing is among the big manner ins which companies measure the efficiency of design and phrasing modifications in email marketing, so to (mostly) not have the option is discouraging, and it's downright odd for any major e-mail marketing platform to restrict your screening choices in this way. Practically all the leading email marketing services offer you more versatility.

Mailing Lists and Segmentation

The good news is, creating and managing your newsletter is relatively easy on Constant Contact. You can produce web kinds that are quickly embeddable in any websites to collect email addresses. If you already have a lot of e-mails to deal with, you can import them by copying and pasting them, or submitting a file. Finally, you can by hand get in contacts yourself.

Note: supported files consist of Microsoft Excel files (. xls,. xlsx),. csv files,. vcf, and even comma-separated text files.

My experience was smooth and basic. If you have the details offered, you can likewise quickly import full names, addresses, age, gender, and pretty much anything else you can picture.
Constant Contact's email address importer

I mainly stayed with email addresses for my tests, however you can import as much details as you want. You can browse and sort through your contacts by e-mail, status (subscribed or not), source, date included, job title, company name, and location. If you require to discover contacts by more advanced requirements, there is an innovative search feature to help you out. You can even tag contacts to make them simpler to discover in the search.

Now let's state you've done an advanced look for all of your contacts who have clicked on a link in your e-mails in the previous 6 months, are subscribed to your “fancy kilts” subscriber list, and live outside of Scotland. What if you could have a dynamically updated list of those particular individuals to act on, so you do not have to do a new search each time?

Well, you can. That's called segmentation, and it's the backbone of many marketing campaign. Excellent news– segmentation exists and pretty efficient in Constant Contact.You can create a filter based on what you know about your subscribers, and go.
Constant Contact's segmentation interface

Constant Contact Spf

The segmentation filter interface is pretty simple, and can integrate with Shopify, eBay, etc. I want to specify that you can also segment your contacts by engagement. That is, you can arrange contacts by the individuals who have actually engaged with your e-mails a lot, only a little, or not at all. THis assists you to identify those prospective customers who have the most guarantee.There are no suppression lists; the feature is simply missing out on. This is sad, and Constant Contact musthave them.See, suppression lists are an useful little thing. They're lists of individuals that you do not, under any scenarios, want to send out email to. The most common use for these lists is to keep you from inadvertently sending out more mail to people who have already unsubscribed. In some nations, that's a matter of law, so it's worth paying attention to.The good news is, Constant Contact has a manual block list you can use to obstruct individuals permanently. You definitely do need that, and it's there.

Landing Pages

Landing pages are fantastic for when you wish to actually sell somebody on a particular service or product in one go.

Constant Contact's landing page is good, however like the automation, it's rather insufficient. Let's see, how do I put this? There were 5 templates. Yep, only 5. There are no absolutely nos missing out on from that number.
Constant Contact's landing page templates

To be reasonable, the 3 landing page templates that aren't blank look fine.

That stated, the design templates are responsive, and of comparable quality to the email templates. The landing page editor is similar also. In fact, it's practically exactly the very same, minus the Shopify integration and whatnot

the landing page editor

Constant Contact's landing page editor looks and works nearly precisely like the email editor. It's not a bad feature, as such. If you have all of your content ready to go, there's no reason you could not get a page up and running in 10 minutes or less. However it requires more work, and more design templates to begin people off with. The drop from 300+ design templates to a whopping 5 is rather steep.It likewise requires assistance for custom domains (e.g. Yeah, your landing pages won't even appear under your site's domain, which can be a genuine hit to your SEO. Likewise your e-mail's deliverability, as it; s better if links in your e-mails return to your own domain.



Automation is an incredible feature that Constant Contact only sort of has. See, automation is amazing for designing processes like, “If a client signs up for deals, send them a welcome email. Wait 6 months, then send them a study to ask if they like our deals. Wait a year, then ask if they ‘d suggest us to a pal.”

It's an useful feature to lots of, and lots of e-mail marketing platforms will provide you a way to link marketing projects and user interaction to make a system that you hardly need to keep an eye on.

However, Constant Contact does not enable you to design your own automation workflows. It just provides you 3 primary options:
the automated email options

  • These are the only automated e-mail choices you get with Constant Contact. An automated welcome e-mail (for when users register)Birthday emails (a really efficient marketing strategy)
  • Anniversary emails. No, not the customer's anniversary with their spouse, partner, or small animal. Their anniversary of registering for your marketing emails. Because that's a thing.

Now technically, you canlikewise send “Why do not you come back and buy stuff?” e-mails if somebody leaves the shopping cart on your site abandoned, but that feature only seems to be readily available if you're utilizing Shopify, or if you utilize Constant Contact's own online store contractor.

Oh, and there's no autoresponder choice for individuals who send e-mails to you, either. In other words, automation ispresent, however it's really limited. I'm happy it's there, but I wish to [insert divine being here] that there was more.

Constant Contact Spf

Additional Features

On top of whatever else, Constant Contact has its own site builder, and an online store home builder also.I didn't look too closely at these features, as they're far beyond the scope of this review, but it needs to be noted that they exist.

You get unlimited file storage (within factor), site analytics, blogging features, and more on the website builder. The shop home builder uses limitless product sales, support for both digital and physical items, inventory and tax management, coupons and discounts … The normal features you ‘d require.

Constant Contact has an occasion management tool,which permits you to track user registration for online occasions. We're discussing things like webinars, classes, workshops, item demonstrations, and more.

You can, obviously, established a landing page for occasion registration, collect information on your visitors, and keep track of who has discount coupon codes. Whatever. You can even accept payments right there on the sign-up page, if you desire it to be that kind of occasion.

Lastly, Constant Contact can incorporate itself with a loadof other services,not simply Shopify, WooCommerce, or eBay. You can use almost any analytics platform, the DonorPerfect fundraising software application, BigCommerce, and a whole lot more. Plus, you can utilize Zapier to connect Constant Contact to just about anything on the Internet, for a tremendous 3300+ overall third-party integrations.

That number is in fact sort of nuts.
Constant Contact's integrations marketplace Constant Contact has so
numerous integrations, it needs a whole market. All in all, the features that Constant Contact does haveare excellent, and a pleasure to use in general. However there's just so much that's essentially missing, I was a bit disappointed.


Constant Contact Takes Spam Pretty Seriously, however Is Still Missing Some Important Features

So here's the offer. You want your emails to go through to your contacts' email servers, and hopefully not get marked as spam, right? This is the ideal result for your business, and hopefully perfect for your pleased consumers also.

There are services out there that will test an e-mail marketing service and state that its deliverability rating is, let's say, 90%. Well, the issue is that those numbers are highly undependable, since there are simply a lot of aspects included. You can't quickly test for everything that may affect an email's delivery, unless you have admin-level access to the server that's sending it, the server that's receiving it, and perhaps every other server along the method.

Simply put, what we do is just this: we evaluate what we can. We take a look at a couple of basic aspects that make a big difference in your e-mail's deliverability,and make the very best judgement we can based upon the information available.

First up is DKIM, which is basically an authentication system that uses file encryption to inform e-mail companies, “this e-mail came directly from the original server, and was not tampered with in any way.” Naturally, e-mail services all over the world are most likely to trust messages that have DKIM authentication made it possible for.

Constant Contact has DKIM authentication, and has a simple guide you can follow to get it establish, as (partially) seen here:
Constant Contact's DKIM setup guide You can validate your email or your own domain by means of Constant Contact. Next, we look at the spam policy. Constant Contact's policy is actually rather rigorous. If more than 0.1 % of your e-mails get marked as spam, your contact lists and your whole account can come under evaluation. The anti-spam team is quite hands-on about this whole thing.Very hands-on, in truth. One of the tests I run includes uploading the e-mail addresses of known spammers, to see if they'll get flagged. The perfect result is that these spammy email addresses just do not get imported, and you (the user) get a mistake message to that effect.

Constant Contact did not prevent import of spammy addresses, however about half an hour later on, my account came under review.I was sent out an e-mail telling me my account was basically in difficulty, and I needed to call tech assistance to get whatever straightened.So I called, and it ends up that suspicious email addresses do get instantly shadow-banned. As in, they get flagged, and you do not learn about it until your account gets reviewed.

They do this to make people hire, due to the fact that a lot of their users tend to publish these e-mail addresses from lists they purchased, and they don't necessarily understand any much better.So I had to explain myself a bit, however whatever worked out in the end. Although it's not the method I prefer to do things (which would frankly involve less human interaction), I haveto offer the support team points for taking on an instructional function.Next, we analyze affiliate marketing.

If you utilize your e-mails to promote affiliate programs, is Constant Contact going to permit that? Brief response?
Reports from other users say their accounts get flagged when they try to participate in any affiliate marketing through e-mail projects, or perhaps hire affiliates for their own campaigns.

Now, if you're not an affiliate marketer yourself, this can be a good idea. It implies that spammy affiliate marketing e-mails won't be related to Constant Contact, and hence your emails on the service are most likely to be trusted.Next, you might want to get a dedicated IP address for your emails. Put simply, if your e-mail comes from the very same IP address as a spammer, the whole IP address might get flagged for Spam. That would keep your e-mails from going through too.Buuut you can't get it here.

While Constant Contact does have its own recognized and relied on IP addresses, you can not purchase one for your e-mail projects specifically. It's not a total deal breaker, but it is a pity. Every company should ideally have an IP address for its own emails, at some time. It can be type of pricey however, so it; s not a total deal-breaker.In the tests I ran, I never ever had a problem with my e-mails getting through.


The Support Team Is Mostly Fantastic

There are three primary ways to contact support, and a couple of additional support channels to attempt if those don't work. The “huge three” would be phone assistance, live chat, and good old e-mail (submitted via a kind on the website).

Users who want to take their issues public can constantly tweet at the Constant Contact Twitter account (Yes, that's a listed assistance channel on the site), and there's a community forum. A whole-assed, fairly dynamic neighborhood online forum. Guy, that feels like a blast from the past.

Finally, there's also a fairly substantial understanding base, which has a heapof tutorials covering every major feature. Okay, I didn't discover everythingI required therein, but I discovered most of it. Honestly, constantly examine the knowledge base first. It conserves time for everyone.

For the talking-to-people assistance, I adhered to the main assistance channels for the sake of simplicity, and here's how it went: Pretty well.

Live Chat

I asked if there was any way to A/B test actual e-mail content and styles. I got an immediate response,and well. You know. You can't. Still, the real interaction was quick and gave me the response I needed, which is what the assistance team gets graded on.

my chat interaction with Constant Contact

Prompt and helpful, even if the response was disappointing. Phone Support Next, I contacted phone assistance, and asked if I could blast out my email campaigns by means of SMS and social networks at the same time as email heads out. I contacted an educated, pleasant representative right away, and got my answer.

It fasted and pain-free, as far as phone calls go.I don't similar to calling customer support.The response: Like I stated quite far above, social media takes an extra button click as soon as your main email project is sent. And SMS projects need to be done independently.


The email assistance was a little disappointing, to be sincere.

Particularly, I asked about assistance for right-to-left languages like Arabic and so on. Well, I needed to discover the details in other places, due to the fact that the tech agent in this case completely misinterpreted my question. Oh, and I needed to wait almost 20 hours to get an action.

the support email from Constant Contact

4.3 RATESYou Could Get More for Your Dollar Elsewhere Constant Contact's costs are by no methods outrageous, but they do notprecisely inspire me either.

Do not get me wrong: in regards to large numbers, Constant Contact has quite darneddecent plans.The most affordable strategy, Email, uses a subscriber list size of 10,000 for AU$ 13.41 per month, and that's not at all bad.

Add on 3 user accounts(so your marketing team can collaborate), and a whole bunch of features(like the site builder) for which other platforms would make you pay extra, and you have a sweet offer on paper. The Email Plus strategy isn't that much more pricey either.

But when I make these calculations, I am forced to weigh the inclusion of lots of functions against the quality of those very same functions. While some are rather excellent, others are(aspointed out above) missing or incomplete.

So while you might pay more elsewhere for those very same features, the features will … you understand … exist .That said, if Constant Contact retains its prices plan while working to improve the real features, it will be among the biggest names in email marketing.

Someday. For now, I ‘d highly recommend that– prior to you dedicate to anything– you benefit from the business's first month totally free policy. And if you do invest money, well, there is also a 30-day cash back guarantee.

That guarantee does not cover services like custom style, marketing supervisors, Facebook Lead ads … generally anything that's not directly connected to email marketing. As long as you stay with fundamental functionality, you can get all of your money backwhen you need to. And if you wish to know more about the specifics, and I mean, get genuine specific, we've put together a detailed breakdown of Constant Contact's rates plans for your reading satisfaction. You're welcome