Help grow your website with Constant Contact email marketing

Best Email Marketing Mailchimp Api Review 2022


Super Simple Email Marketing, or Is It TooSimple?

Constant Contact, like a lot of services in the e-mail marketing space, will inform you that it's the very best. Heck, it's not just the best; it's supposed to be the onlyproduct you'll need to market your services or products through e-mail, SMS, and possibly social media.

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Mailchimp Api

And with budget friendly plansthat consist of marketing campaigns, landing pages, and more, how could it fail? Well … that's a little a story.It's a roller rollercoaster flight of functions that are excellent and extremely easy to use, functions that are outright missing, and after that there was that time I got my account temporarily banned. And you know what? That was one of the highlights of my experience!

No, really, it was a good thing, and a point in Constant Contact's favor. I'll discuss everything.

See, I went undercover to identify just how excellent (or not) the service would end up being. If you would like to know whether Constant Contact has the precise features you need for yourorganization or if you ‘d be better off with among the other top e-mail marketing services, this is the location to learn.

The short response? It's respectable for beginners.

What about the rest people? Well, let's see.

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The Good, the Bad, and the Missing (Features) I can't fault Constant Contact for its basic ease of use. I indicate, sure, you'll need to understand the basic principles of e-mail marketing to get your money's worth out of the platform, however that's real for all of them.

However this particular platform stands apart by having good basic tutorials constructed into the user interface, and the user interface itself is exceptionally snappy. I sometimes get frustrated by page and email builders feeling sluggish and clunky, even on my video gaming rig. Not so here.

When it really does what you desire, Constant Contact is an absolute enjoyment to utilize.It's just the odd missing thing that'll throw you off. It's like a hamburger that's definitely amazing, however where in God's name are the pickles and the custom automation workflows? That's what I ‘d like to know.

Yep, this platform is missing a few of the more advanced features we've come to anticipate thanks to the competitors. Here's what I suggest:

Email Campaigns, Templates, and Personalization

Email campaigns are kept relatively easy, and honestly a bit limited. The Email plan allows you to send e-mails to up to 10,000 contacts, and the Email Plus strategy will let you send out e-mails to 50,000. And there does not seem to be a choice for anybody with a larger contact list.

The Email Plus plan likewise offers access to things like customized pop-up types, RSVP forms, polls, coupons, online contributions, personalized e-mail content, and more.

After you send out any campaign, sharing that very same email/newsletter on social media is just a matter of clicking a button that appears when you've sent out the email out generally. You can share your content on Facebook (Business Pages only), Instagram (Businesses only), LinkedIn, and Twitter.

You can likewise technically send a project through SMS, however those are completely separate projects. And technically, you ‘d be sending them through a separate service called EZtexting. It seems that Constant Contact has an organization deal with EZTexting to deal with that side of the service.

The e-mail project design templates are completely decent. Okay, a few of them feel a teensy bit outdated, but they are generally clean, modern, and good-looking.Besides, there are over 300 of them, so you have choices. Don't want to use a pre-built design template? There are numerous that permit you to start from skeleton frameworks, or perhaps completely from scratch so you can flex your e-mail design abilities.

These templates are all searchable and classified by tags like “Holiday” (e.g. “See Our Christmas Deals”), “Newsletter,” or” Greeting” ( e.g. “Welcome to Our Mailing List”). They're all mobile-responsive, which is type of essential. A lot more individuals are using mobile phones than any other sort of computing device these days.

And heck, when I'm not dealing with my desktop, my other desktop, or my laptop, even I'mon my phone. That's why they get me to write these evaluations for a living.

The actual email builder/editor is pretty decent. It's got all of the fundamental functions you ‘d desire: dragging and dropping, predefined material obstructs to help you lay out your text and images, decent font choice, simple color modification, all of that good stuff. You need to submit your own images, though. There's no stock library to speak of.

Okay, a stock image library isn't strictly vital, however it's a nice-to-have, you know?

RTL language assistance (for languages like Arabic and Hebrew) would likewise be nice, however is likewise doing not have.

Mentioning nice-to-haves, you can likewise throw a lot of additionals into your e-mail design (on the Email Plus plan), consisting of products from your Shopify or WooCommerce store, occasions from Eventbrite, the previously mentioned surveys and RSVP types, and more.

Now, confession time. I grabbed my next screenshot from the Constant Contact assistance center, due to the fact that I handled to screenshot just about every feature exceptthe editor. And I can't get another one since my account is canceled. [Bad customer, bad!]
Constant Contact's email campaign editor

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Simple, useful material blocks make structure e-mails easy. You can also (and we're still on on the Email Plus plan here) tailor your e-mails to individual contacts with variables. For example, the subject and welcoming can state, “Dear Darla” rather of, “Hello there valued customer. So valued. Much value undoubtedly.”

You can likewise use these variables to put in any of the customer's info, like their address, contact number, birthday, or anything else you can consider. Finally, there vary for youraccount, such as your own name, address, sites, email, and so on. It's all quite useful for automatic campaigns, and for doing things like validating a client's contact details.

What you can'tdo, and this is a pretty big oversight, is “dynamic material display screen” based upon customer details. For instance, if you wanted to reveal a special message to one set of users (e.g. all the Steves), and a different message to another set (e.g. all the Darlas) in the very same email, some platforms will let you do that. On Constant Contact, you ‘d have to create entirely separate lists of all the Steves and all the Darlas, and send out each list a different email.

GetResponse and Sendinblue would both let you do this much more easily.

Another feature that's insufficient is A/B testing. Now what's that? Well, let's state you wish to send out an email campaign to all of your contacts, however you want to send two different versions to see which one carries out much better.

Let's say you're trying a “Buy Now” button that's huge and blue, and another that's little and red. A/B screening would enable you to send the style with the huge blue button to half your users, and the red to the other half. Then, your analytics and stats would tell you how many more individuals clicked one button style over the other.

Now, Constant Contact does have A/B testing, but it's really restricted. All you can do is guinea pig lines against each other. However if you wanted to check 2 various versions of emails, either in terms of material or style, that's not an alternative.

A/B screening is among the huge manner ins which companies determine the efficiency of style and wording changes in e-mail marketing, so to (mainly) not have the alternative is aggravating, and it's downright odd for any major email marketing platform to restrict your testing options in this way. Just about all the leading email marketing services provide you more flexibility.

Mailing Lists and Segmentation

Fortunately, developing and handling your newsletter is fairly simple on Constant Contact. You can develop web forms that are easily embeddable in any web page to collect email addresses. If you already have a lot of e-mails to deal with, you can import them by copying and pasting them, or uploading a file. Last but not least, you can manually enter contacts yourself.

Keep in mind: supported files consist of Microsoft Excel files (. xls,. xlsx),. csv files,. vcf, and even comma-separated text files.

My experience was smooth and basic. If you have the information offered, you can also easily import complete names, addresses, age, gender, and basically anything else you can imagine.
Constant Contact's email address importer

I mainly stuck to email addresses for my tests, but you can import as much info as you want. You can browse and sort through your contacts by e-mail, status (subscribed or not), source, date added, task title, business name, and location. If you require to discover contacts by more advanced requirements, there is an innovative search feature to help you out. You can even tag contacts to make them much easier to find in the search.

Now let's state you've done a sophisticated search for all of your contacts who have clicked a link in your emails in the past 6 months, are registered for your “elegant kilts” newsletter, and live outside of Scotland. What if you could have a dynamically upgraded list of those specific people to follow up on, so you don't have to do a new search every time?

Well, you can. That's called division, and it's the backbone of many advertising campaigns. Great news– segmentation is present and pretty efficient in Constant Contact.You can produce a filter based on what you learn about your customers, and go.
Constant Contact's segmentation interface

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The division filter user interface is quite simple, and can integrate with Shopify, eBay, and so on. I wish to specify that you can also sector your contacts by engagement. That is, you can sort contacts by the individuals who have engaged with your emails a lot, just a little, or not at all. THis assists you to recognize those possible consumers who have the most promise.There are no suppression lists; the function is just missing out on. This is unfortunate, and Constant Contact shouldhave them.See, suppression lists are an useful little thing. They're lists of people that you do not, under any scenarios, wish to send out email to. The most typical use for these lists is to keep you from accidentally sending out more mail to people who have currently unsubscribed. In some nations, that's a matter of law, so it's worth paying attention to.Luckily, Constant Contact has a manual block list you can use to obstruct individuals permanently. You definitely do require that, and it's there.

Landing Pages

Landing pages are wonderful for when you wish to really offer someone on a particular service or product in one go.

Constant Contact's landing page is decent, however like the automation, it's somewhat insufficient. Let's see, how do I put this? There were 5 design templates. Yep, just 5. There are no zeroes missing out on from that number.
Constant Contact's landing page templates

To be fair, the three landing page templates that aren't blank appearance fine.

That said, the design templates are responsive, and of similar quality to the e-mail templates. The landing page editor is similar as well. In fact, it's practically exactly the very same, minus the Shopify combination and whatnot

the landing page editor

Constant Contact's landing page editor looks and works almost precisely like the email editor. It's not a bad feature, as such. If you have all of your material ready to go, there's no factor you couldn't get a page up and running in 10 minutes or less. But it needs more work, and more design templates to begin individuals off with. The drop from 300+ templates to a whopping 5 is rather steep.It also needs assistance for custom domains (e.g. Yeah, your landing pages won't even show up under your site's domain, which can be a real hit to your SEO. Also your email's deliverability, as it; s much better if links in your emails go back to your own domain.



Automation is a remarkable feature that Constant Contact only sort of has. See, automation is amazing for creating procedures like, “If a consumer signs up for deals, send them a welcome email. Wait 6 months, then send them a study to ask if they like our deals. Wait a year, then ask if they ‘d suggest us to a buddy.”

It's a beneficial feature to numerous, and a lot of e-mail marketing platforms will provide you a method to link marketing campaigns and user interaction to make a system that you hardly have to keep an eye on.

However, Constant Contact does not allow you to create your own automation workflows. It just gives you 3 primary alternatives:
the automated email options

  • These are the only automatic e-mail options you get with Constant Contact. An automated welcome email (for when users register)Birthday emails (a very effective marketing strategy)
  • Anniversary e-mails. No, not the consumer's anniversary with their partner, partner, or little animal. Their anniversary of registering for your marketing e-mails. Because that's a thing.

Now technically, you canlikewise send out “Why do not you return and buy stuff?” emails if someone leaves the shopping cart on your site deserted, however that function just appears to be readily available if you're using Shopify, or if you use Constant Contact's own online shop home builder.

Oh, and there's no autoresponder choice for people who send out emails to you, either. In other words, automation ispresent, but it's really limited. I'm pleased it's there, but I want to [insert deity here] that there was more.

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Extra Features

On top of everything else, Constant Contact has its own website builder, and an online store home builder as well.I didn't look too closely at these features, as they're far beyond the scope of this review, but it must be noted that they exist.

You get unlimited file storage (within factor), site analytics, blogging functions, and more on the website builder. The store builder offers endless product sales, assistance for both digital and physical products, stock and tax management, coupons and discounts … The typical functions you ‘d require.

Constant Contact has an event management tool,which permits you to keep track of user registration for online occasions. We're speaking about things like webinars, classes, workshops, product demonstrations, and more.

You can, naturally, established a landing page for occasion registration, gather data on your guests, and monitor who has discount coupon codes. Everything. You can even accept payments right there on the sign-up page, if you want it to be that sort of event.

Lastly, Constant Contact can incorporate itself with a heapof other services,not simply Shopify, WooCommerce, or eBay. You can utilize almost any analytics platform, the DonorPerfect fundraising software application, BigCommerce, and a whole lot more. Plus, you can use Zapier to link Constant Contact to just about anything on the Internet, for a massive 3300+ overall third-party integrations.

That number is really kind of nuts.
Constant Contact's integrations marketplace Constant Contact has so
numerous integrations, it requires an entire marketplace. All in all, the functions that Constant Contact does haveare great, and a pleasure to utilize in general. But there's just so much that's basically missing out on, I was a bit dissatisfied.


Constant Contact Takes Spam Pretty Seriously, however Is Still Missing Some Important Features

So here's the deal. You desire your e-mails to go through to your contacts' e-mail servers, and ideally not get marked as spam, right? This is the perfect outcome for your organization, and ideally perfect for your happy clients also.

There are services out there that will evaluate an email marketing service and say that its deliverability rating is, let's say, 90%. Well, the problem is that those numbers are highly undependable, because there are merely a lot of factors included. You can't easily test for whatever that might affect an e-mail's shipment, unless you have admin-level access to the server that's sending it, the server that's getting it, and potentially every other server along the way.

Simply put, what we do is just this: we check what we can. We take a look at a couple of basic elements that make a huge difference in your e-mail's deliverability,and make the best judgement we can based on the information available.

To begin with is DKIM, which is basically an authentication system that utilizes encryption to tell e-mail providers, “this e-mail came directly from the original server, and was not tampered with in any way.” Naturally, email services all over the world are more likely to trust messages that have DKIM authentication allowed.

Constant Contact has DKIM authentication, and has a simple guide you can follow to get it establish, as (partially) seen here:
Constant Contact's DKIM setup guide You can verify your email or your own domain name through Constant Contact. Next, we look at the spam policy. Constant Contact's policy is really rather strict. If more than 0.1 % of your emails get marked as spam, your contact lists and your entire account can come under review. The anti-spam team is quite hands-on about this entire thing.Extremely hands-on, in fact. One of the tests I run involves publishing the e-mail addresses of recognized spammers, to see if they'll get flagged. The ideal outcome is that these spammy email addresses just do not get imported, and you (the user) get a mistake message to that effect.

Constant Contact did not prevent import of spammy addresses, however about half an hour later, my account came under review.I was sent out an email telling me my account was more or less in problem, and I needed to call tech assistance to get whatever straightened out.So I called, and it turns out that suspicious e-mail addresses do get instantly shadow-banned. As in, they get flagged, and you don't find out about it until your account gets evaluated.

They do this to make individuals contact, due to the fact that plenty of their users tend to publish these e-mail addresses from lists they purchased, and they don't always understand any better.So I needed to discuss myself a bit, however whatever exercised in the end. Although it's not the method I choose to do things (which would frankly involve less human interaction), I haveto provide the support team points for taking on an academic role.Next, we take a look at affiliate marketing.

If you utilize your emails to promote affiliate programs, is Constant Contact going to permit that? Brief answer?
Reports from other users state their accounts get flagged when they try to take part in any affiliate marketing by means of e-mail projects, or perhaps recruit affiliates for their own projects.

Now, if you're not an affiliate marketer yourself, this can be a good idea. It suggests that spammy affiliate marketing e-mails won't be related to Constant Contact, and therefore your e-mails on the service are most likely to be trusted.Next, you might want to get a dedicated IP address for your e-mails. Put simply, if your e-mail originates from the very same IP address as a spammer, the whole IP address might get flagged for Spam. That would keep your e-mails from going through too.Buuut you can't get it here.

While Constant Contact does have its own known and relied on IP addresses, you can not buy one for your email projects specifically. It's not a complete deal breaker, but it is a pity. Every company ought to preferably have an IP address for its own e-mails, at some time. It can be type of pricey however, so it; s not an overall deal-breaker.In the tests I ran, I never ever had an issue with my e-mails surviving.


The Support Team Is Mostly Fantastic

There are 3 main ways to contact support, and a number of additional support channels to try if those don't work. The “big 3” would be phone assistance, live chat, and excellent old email (sent by means of a form on the site).

Users who wish to take their problems public can constantly tweet at the Constant Contact Twitter account (Yes, that's a listed assistance channel on the website), and there's a neighborhood online forum. A whole-assed, fairly dynamic community online forum. Guy, that seems like a blast from the past.

Lastly, there's also a fairly extensive knowledge base, which has a lotof tutorials covering every major feature. Okay, I didn't find everythingI required therein, but I found most of it. Honestly, always check the knowledge base initially. It conserves time for everybody.

For the talking-to-people support, I adhered to the main assistance channels for the sake of simplicity, and here's how it went: Pretty well.

Live Chat

I asked if there was any method to A/B test actual e-mail material and styles. I got an instant reaction,and well. You know. You can't. Still, the real interaction was fast and gave me the answer I needed, which is what the support group gets graded on.

my chat interaction with Constant Contact

Prompt and useful, even if the response was frustrating. Phone Support Next, I got in touch with phone support, and asked if I might blast out my email campaigns by means of SMS and social media at the exact same time as e-mail goes out. I connected with an experienced, pleasant representative instantly, and got my response.

It fasted and painless, as far as telephone call go.I do not much like calling customer service.The answer: Like I stated rather far above, social media takes an additional button click when your main email campaign is sent. And SMS projects need to be done individually.


The email support was a little disappointing, to be honest.

Particularly, I inquired about support for right-to-left languages like Arabic and so on. Well, I needed to find the details in other places, due to the fact that the tech agent in this case entirely misinterpreted my concern. Oh, and I had to wait almost 20 hours to get an action.

the support email from Constant Contact

4.3 PRICESYou Could Get More for Your Dollar Elsewhere Constant Contact's prices are by no methods outrageous, but they do notexactly influence me either.

Do not get me wrong: in regards to large numbers, Constant Contact has quite darnedgood plans.The cheapest plan, Email, uses a newsletter size of 10,000 for AU$ 13.41 per month, which's not at all bad.

Add on 3 user accounts(so your marketing group can work together), and a whole bunch of features(like the site contractor) for which other platforms would make you pay extra, and you have a sweet deal on paper. The Email Plus strategy isn't that much more costly either.

But when I make these computations, I am required to weigh the addition of tons of functions against the quality of those exact same functions. While some are rather excellent, others are(aspointed out above) missing out on or insufficient.

So while you might pay more elsewhere for those same functions, the features will … you understand … be there .That said, if Constant Contact maintains its pricing strategy while working to improve the actual features, it will be among the biggest names in email marketing.

Someday. In the meantime, I ‘d strongly suggest that– prior to you commit to anything– you take advantage of the business's first month free policy. And if you do spend money, well, there is also a 30-day cash back assurance.

That assurance doesn't cover services like customized design, marketing supervisors, Facebook Lead ads … essentially anything that's not straight connected to email marketing. As long as you stay with standard functionality, you can get all of your cash backwhen you need to. And if you want to know more about the specifics, and I indicate, get real particular, we've created an in-depth breakdown of Constant Contact's rates plans for your reading enjoyment. You're welcome